Every SEO consultant working on a major brand E-commerce website must be able to not only promote a website, but also explain to the executive board of directors what SEO methods he will employ and why they have been proved to work. Clients do not need to be search engine optimization specialists. It is just required to provide them with a rudimentary understanding of what search engine optimization comprises. There are however some obstacles that can only be handled by an SEO consultant with extensive experience in the field of major brand E-commerce optimization.
Why aren’t big-name e-commerce businesses as successful as “the little man” when it comes to landing first-page rankings?
Big-name companies frequently have a large number of items and pages, not to mention keywords that number in the thousands or even millions. Because of the severe competition in the internet industry, optimising any product or service from the ground up is neither straightforward nor easy. To get to the top of the search engine results for any product or service, an SEO expert must develop a large body of content-rich material.
Small and medium-sized businesses have a greater chance of appearing on the top pages of Google and other major search engines, according to any SEO specialist. Small and medium-sized enterprises require a well-targeted, systematic, and constant flow of search engine optimization tactics in order to succeed. Because they do not have dozens or millions of keywords to optimise, this procedure is easier for “the small people.”
What SEO Consultants Know That Makes SEO Services a Valuable Addition to a Big Brand E-Commerce Website
Any business manager or executive who has attempted to grasp even one of these aspects of SEO realises how difficult it can be, and why hiring an SEO specialist is crucial.
SEO consultants have the following expertise and knowledge, which makes them valuable:
• How to develop and maintain an algorithmic understanding of search engine activity • How to analyse and sample data from search engines • How to track and manage search rankings effectively How to successfully modify and optimise content How to get the most out of your organic search results
How Do SEO Consulting Firms Target a Massive Number of Keywords?
Optimising a website’s performance for certain keywords is a time-consuming procedure. Breaking down the site into layers and measuring keyword density and usage inside each level are issues for SEO specialists.
The first step in optimising for certain keywords is to recognise the levels of a website’s pages. As a search engine optimization expert, you’ll divide the client’s site pages into four levels: the home page, category pages, subcategory pages, and product pages, with the value of keyword optimization decreasing with each level.
Using Thousands of Pages to Disseminate Targeted Keywords
The SEO expert must start by determining the most significant particular keywords for each page. Although hundreds or thousands of keywords might influence the homepage’s performance, the top 50 to 100 are frequently targeted for improvement. Some of these keywords and phrases are expected to overlap with those targeted for category pages. Because the main page is the most decisive and visible portion of the website, it should include the primary keywords utilised across the site.
Category pages make up the second level. Any major brand E-commerce website has a lot of category pages, and each one has to track 5 or 10 keywords. Just for category pages, this might build up to over 100 important keywords and phrases.
Finally, the subcategory level must be taken into consideration. Every website has a different number of subcategories, which can range from a few hundred to thousands. Each subcategory page may be tracked independently for its top 5 to 10 search phrases for sites with a limited number of subcategories. This strategy is similar to the one used at the category level.
A sampling approach should be established for sites with a significant number of subcategories. Subcategories are divided into three groups using this method: most popular, fairly popular, and least popular. From each class, around 200 keywords are discovered.
Finally, the fourth stage of the keyword optimization process is the product pages, which are optimised utilising specialised long tailed keywords.
Why Are SEO Services So Important?
This is only the foundation laid to begin the process of testing and re-tweaking keyword placement and use. This isn’t even getting into the SEO tools used to gather data on keyword performance or how to interpret the data gathered. Clearly, demonstrating the intricacy of the process to the customer may explain why a professional SEO consultant with prior experience optimising major brand E-commerce websites is very necessary in order to maximise traffic and conversion outcomes.